Thursday, April 29, 2010

Korea, a Forerunner in 3D Media Technology

Who hasn’t yet seen “Avatar,” the recent mega-hit film?

Well, in case you haven’t, let me tell you. You watch it 3D, wearing a pair of special 3D eye glasses. The movie created a frenetic buzz with its unprecedented 3D technology.

And Korea had its share of contribution.


One of Red Rover’s strengths is that the company is not only equipped with the most advanced 3D hardware, but also has the capacity to create exceptional 3D contents. During the exhibition at CeBIT, Red Rover sealed off $ 5.3 million worth of export deals with over 140 overseas clients.

Another Korean company “Pavonine Korea Inc.” was also put in the spotlight at the exhibition. Pavonine Korea has been participating in CeBIT since 2003 and is currently working in partnership with T-Com, a landline telephone network provider in Germany, and with the Fraunhofer Society, a German research organization. Pavonine Korea is well known in the European market for its technology in developing large-size 3D optic panels.

Korea’s 3D media technology stirred up interest at the CeBIT 2010 held in Hanover, Germany from March 2 through 6. The CeBIT is the world’s largest trade fair showcasing digital IT and telecommunications solutions for home and work environments.

James Cameron, the director of Avatar, used a 3D Stereoscopic Monitor manufactured by a Korean company “Red Rover” for the final rendering of color and dimension. Red Rover also recently exported a 3D TV animation titled “Dandy” to Canal+, a French premium pay television channel.




Also, the world’s leading mobile phone manufacturer NOKIA proposed a $ 5 million deal with CNAPS, a Korean company known for its Hands-Free Car Kit. With a Hands-Free Car Kit, you can talk on the mobile phone without using hands or earphones or headphones.


“Innoworks Co., Ltd” was also showered with attention for its iPhone covers. Despite the high price, the products’ sophisticated design earned much acclaim from the buyers.

Mr. Kim Pyeong-Hee who supervised the operation of the Korean Hall at CeBIT commented, “There are numerous small- to medium-sized Korean companies that are armed with exceptional technology and design. Their competitiveness has been acknowledged at this exhibition. They are anticipated to further expand their territories in the European market.”

Likewise, there are many, many Korean companies that are like hidden gems. They are constantly developing and honing their technology, pursuing innovation, silent and yet staunch.

What else can I say, but “Go, our hidden champions!”

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